Larissa Varela

Pia, Global Director of Marketing

With 20+ years of experience across IT, SaaS, and FinTech, Larissa brings extensive expertise in growth and product marketing, along with delivering impactful, data-driven customer engagement.

More From Larissa Varela

Generative AI vs. agentic AI: What MSPs need to know

Explore how agentic AI is reshaping MSP operations—acting as an autonomous teammate that makes real-time decisions, reduces manual effort, and scales service delivery intelligently.

How MSPs Can Use AI to Improve Customer Service

Discover how AI helps MSPs resolve issues faster, scale support without more headcount, and deliver personalized service that drives loyalty—all while reducing operational costs.

How to Use AI & Automation in Your IT Help Desk

AI is revolutionizing IT help desks by automating repetitive tasks, accelerating ticket resolutions, and helping MSPs scale operations without increasing headcount.

The MSP of the Future: What Might It Look Like in 3 Years? Webinar | On-Demand Webinar

Discover how AI is shaping the future of MSPs in the first episode of Let’s Talk AI for MSPs: A Pia Series with insights from industry leaders.

Why Traditional Help Desk Management is Broken – And Why AI is the Future

Struggling with slow IT support and high costs? AI-powered help desks boost efficiency, cut workloads, and scale effortlessly. Learn why AI is the future of IT service management.

Pia Pal Highlight: Meet Joe Spiller

Welcome to Pia Pal, our new series of blogs highlighting the incredible members of our Pia team. In this series, we’ll introduce you to the people who make Pia aiDesk the innovative platform it is today. These behind-the-scenes heroes are dedicated to helping MSPs elevate their service desks and achieve success. Today, we’re kicking things …

10 Must-Have Pia aiDesk Features of 2024

Discover 10 must-have Pia aiDesk features released in 2024 to streamline your service desk, enhance efficiency, and boost scalability.

AI-Driven Ticket Dispatching with Pia: The Solarus Story

See how Solarus used Pia’s AI to tackle dispatcher challenges, creating an automated solution for faster ticket assignments and improved client service.

Help Desk Horrors: The Most Chilling MSP Tickets Ever

Unveil Help Desk Horrors: from vampire tickets to zombie queries. Pia aiDesk’s AI conquers every spooky ticket nightmare. Happy Halloween

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