An AI-powered service delivery platform for MSPs

Designed by MSPs and shaped by real service desk workflows, Pia helps teams automate operations, remove friction, and deliver faster, more consistent service. Pia integrates directly into the PSA, automating work where it happens and enabling MSPs to scale without adding headcount.

Who
we are

Built by MSPs, our experience running and scaling service desks shapes how the Pia platform is designed, built, and evolved.

Pia was created by people who understand the realities of MSP service delivery because we’ve lived them. We’ve seen service desks stretched by growing ticket volumes, rising client expectations, and constant pressure to scale without increasing headcount. We’ve also seen how fragile processes, disconnected tools, and manual work slow teams down.

That firsthand experience informs every decision we make. We build AI-powered automation that is practical, purposeful, and grounded in real service desk workflows, not theory or buzzwords. Our focus is on reducing operational friction, improving consistency, and helping service desks operate and scale more effectively.

Everything we design integrates directly into the tools MSPs already rely on. We believe automation should support technicians, not replace them, giving teams greater control over how service delivery is run and scaled.

Pia exists to help MSPs deliver better outcomes today while building a service desk that is easier to operate, easier to scale, and more resilient as demands grow.

Values
to live by

The principles that guide how we build, communicate, and show up for MSPs every day.

Practical

Practical

We build automation that works in real MSP environments and reflects day-to-day service delivery realities.

Innovation

Innovation

We apply AI thoughtfully to solve service delivery problems and drive meaningful, measurable results.

Accountable2

Accountable

We take responsibility for what we deliver, communicate expectations clearly, and follow through without excuses.

Authentic

Authentic

We communicate clearly and honestly, avoiding hype, buzzwords, and promises that cannot be delivered.

Impact-Driven

Impact-driven

We focus on outcomes that measurably improve how service desks operate, scale, and perform over time.

Pia Intelligent Automation Platform

Pia is an AI-powered service delivery platform that automates service desk work directly inside the PSA, where MSP teams already operate.

The platform automates common tasks across the ticket lifecycle, reducing manual effort, improving consistency, and enabling service desks to operate more efficiently day to day.

Pia supports both pre-built and custom automation, giving MSPs the flexibility to standardise routine work while tailoring workflows to how each service desk operate

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Our Awards

Pia is proud and honored to continuously be recognized all around the globe for its creation of services and solutions that are at the forefront of innovation.

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Get to know the team

Pia is also vendor agnostic, working with the best in the business, ensuring we adapt to working within your environment, enhancing your people and processes for the greater good.

Learn more