Unleashing the full potential of automation
Pia is an AI-led automation platform built specifically for Managed Service Providers.
Designed by MSPs and shaped by real service desk workflows, Pia helps teams remove operational friction and deliver faster, smarter service. Pia integrates directly into the PSA, automating work where it actually happens and enabling MSPs to scale without adding headcount.
Who
We are
Built by MSPs, our experience of running and scaling service desks shapes how we design, build, and evolve the Pia platform.
Pia was created by people who understand the realities of MSP service delivery because we’ve lived them. We’ve seen service desks stretched by growing ticket volumes, rising client expectations, and constant pressure to scale without increasing headcount. We’ve also seen how fragile processes, disconnected tools, and manual work hold teams back.
That firsthand experience shapes every decision we make. We build AI-led automation that is practical, purposeful, and grounded in real workflows, not theory or buzzwords. Our focus is on reducing operational friction, improving consistency, and helping service desks move faster without adding unnecessary complexity.
Everything we design integrates directly into the tools MSPs already rely on. We believe automation should support technicians, not replace them, and give teams greater control over how service delivery is run and scaled.
Pia exists to help MSPs deliver better outcomes today while building a service desk that is easier to operate, easier to scale, and more resilient as demands grow.
Values
to live by
The principles that guide how we build, communicate, and show up for MSPs every day.
Practical
We build automation that works in real MSP environments, grounded in day-to-day service delivery.
Innovation
We focus on AI-led innovation that solves real problems and delivers meaningful outcomes.
Accountable
We take ownership of what we build, set clear expectations, and stand behind our work.
Authentic
We communicate clearly and honestly, without hype, buzzwords, or overpromising.
Impact-driven
We focus on outcomes that measurably improve how service desks operate and scale.
The Pia Platform
Pia transforms the help desk experience for Managed Service Providers through AI-powered automation built directly into service delivery workflows.
The Pia platform automates common service desk tasks across the ticket lifecycle, reducing manual effort, improving consistency, and enabling teams to operate more efficiently inside the PSA.
Designed by MSPs and shaped by real-world workflows, Pia supports both pre-built and custom automation, helping service desks scale and deliver reliable outcomes without adding headcount.
Our
Awards
Get to know the team
Pia is also vendor agnostic, working with the best in the business, ensuring we adapt to working within your environment, enhancing your people and processes for the greater good.
