How MSPs Unlock Early Wins with Level 0 Automation
Larissa Varela
Global Director of Growth and Digital Marketing
Many MSPs hold off on automation because they assume value only shows up after a big rollout. Automation often feels like a long project with an uncertain payoff. But the fastest wins don’t come from transformation. They come from starting at Level 0, where automation handles repetitive, low-complexity work before it ever reaches a technician.
Level 0 automation refers to automatically handling common service desk work, such as structured ticket intake, automated triage, and repeatable requests, before a technician needs to get involved. This is where MSPs start seeing value in weeks, not quarters.
Why Level 0 is the fastest path to value
Level 0 automation sits at the front door of service delivery. It doesn’t replace technicians or require a major process overhaul. Instead, it removes the friction that slows everything down before work even begins.
That usually means capturing the right information upfront, classifying tickets automatically, and resolving the most common requests without manual effort. Because this work is repeatable and high volume, even small improvements show up quickly and visibly.
Rather than tackling complex workflows first, MSPs that start at Level 0 see faster resolution times, less noise for technicians, and more consistent service delivery within weeks.
Ready-to-use automation accelerates early wins
How quickly value appears depends heavily on how much work is required before anything goes live. MSPs that start by designing everything from scratch often slow themselves down before they see results.
Ready-to-use automation changes that. Pre-built workflows and automation packs remove the guesswork around where to start and reduce setup time. Instead of planning endlessly, teams can deploy proven service desk automations, measure impact quickly, and refine from there.
This approach lowers risk and shortens time to value, turning automation into something MSPs can act on now, not later.
What early success looks like in practice
When MSPs start with Level 0 automation, early wins are easy to spot. Tickets arrive with better information. Fewer requests are misrouted. Common actions are handled automatically. Technicians experience fewer interruptions and can focus on work that actually needs human expertise.
Service delivery becomes more consistent, and confidence builds internally because the improvements are visible and low risk. Those early results create momentum to expand automation further, backed by outcomes rather than assumptions.
Start small, prove value, then scale
Automation doesn’t need a full roadmap to start delivering value. MSPs that see results fastest focus on one thing: improving service delivery outcomes as quickly as possible.
Level 0 automation provides a practical starting point that delivers early wins without disruption, while laying the foundation to scale automation over time.
If you want to see how this could apply to your service desk, the fastest way is to see it live.
Book a demo to see how Level 0 automation can deliver value in weeks, not quarters.
More to explore

Beyond the Hype: How 2025 reshaped the way we think about automation
Pia CEO David Schwartz reflects on what MSPs learned about AI and automation in 2025, and why execution and time to value matter more in

Automation Hub: A CTO’s Perspective on Building for MSPs, With MSPs
Pia CTO Aron Hardy-Bardsley explains why Automation Hub was built for MSPs, how real workflows shaped it, and how partners drive practical automation

How AI Can Improve IT Service Delivery For MSPs in 2026 and Beyond
Discover how MSPs use AI to enhance IT service delivery, automate routine tickets, resolve issues faster, and scale operations efficiently — all without adding extra