Leadership Team

Pia’s leadership team brings deep, hands-on experience from running and scaling MSP service desks. Pia was born out of VITG, a top-tier global managed service provider and one of Australia’s leading MSPs, where the realities of service delivery, ticket volume, and operational scale were experienced first-hand.

That MSP background continues to shape how Pia is built and led today. The leadership team focuses on practical automation, PSA-native workflows, and real operational outcomes that help MSPs reduce manual work and scale service delivery with confidence.

David-Schwartz (1)
David Schwartz Chief Executive Officer

A seasoned technology and business leader, formerly CEO of Wireless Watchdogs, where he led its acquisition by Dataprise. David later joined the Executive team, driving M&A strategy, integration, Go-to-Market initiatives, and regional operations.

Terry-Irons
Terry Irons Chief Operating Officer / CISO

A seasoned technology expert with experience locally and internationally, and a recognised subject matter expert across Cloud, Infrastructure, Security, and Development, supporting teams through deep technical insight.

Aron Hardy-Bardsley
Aron Hardy-Bardsley Chief Technology Officer

Building on an impressive array of new product introductions from years past, Aron brings an extraordinary command of privacy, data, and development ecosystems, setting new standards for innovation and excellence in the field.

David Apolo
David Apolo Chief Financial Officer

With over two decades of experience at KPMG, David is poised to utilize his vast business and tax advisory skills to drive Pia’s growth. His strategic acumen will be crucial in navigating the expansion of our premier SaaS platform, ensuring its continued success.

Nic Ferraro
Nic Ferraro Chief Revenue Officer

Nic is a globally experienced leader in customer relations, product management, and commercial strategy, focused on driving growth. He has worked with major brands including Telstra, nbn, Alcatel, and O2 Telefonica across Australia, APAC, and Europe.

James Allen
James Allen Chief Community Officer

With 15+ years in SaaS and IT services, James builds networks that strengthen customer success and drive adoption, creating meaningful partner experiences and turning community engagement into measurable outcomes.

Join the team

Interested in working with a team focused on real-world service delivery challenges? We’re always open to hearing from people who value practical thinking and execution. Get in touch if that sounds like you.