Pia’s Automation Hub Unites MSPs and Vendors in a Shared Automation Marketplace

TAMPA, Fla., November 19, 2025 – Pia, the leading AI-led help desk automation platform for managed service providers (MSPs), today announced the launch of Automation Hub, a centralized marketplace that reflects a major shift in how MSPs adopt and apply automation.

Automation Hub (the Hub) provides MSPs, vendors, and technology partners with a shared space within the Pia platform to access, install, and exchange pre-built automations for common service desk and operational workloads. It consolidates Pia’s automations from Pia, partners, and leading marketplace vendors, including chatbot flows, SmartForms, extensions, and code samples, so MSPs can find what they need in one place and expand automation across clients without rebuilding workflows from scratch.  

Addressing critical challenges MSPs are facing

MSPs today face mounting pressures: limited technical resources, disconnected tools, manual repetitive processes, and little time to experiment or innovate. Automation Hub directly addresses these challenges by making it easier to find and deploy proven automations, helping MSPs move from knowing they should automate to actually do it in a scalable and repeatable way. 

“MSPs are under pressure to do more with less, and what they need most right now isn’t more tools but clarity,” said David Schwartz, CEO of Pia. “Automation Hub helps cut through the noise by giving teams access to proven automations built for the problems they face every day. It’s a practical way for the community to share what works and move the industry forward together.”

A collaborative shift for MSPs

More than one new feature, Automation Hub represents a milestone in MSP collaboration. It’s helping the industry move beyond disconnected tools and one-off fixes by providing shared solutions that are easier to deploy and to scale across clients.

Partners and vendors will be able to co-develop and contribute real-world automations that address everyday service challenges, such as:

• Ticket triage to route and prioritize requests automatically
• User onboarding to standardize setup tasks across clients
• Security monitoring to detect and respond to issues in real time  

Pia is fostering a community where partners collaborate rather than compete, and where vendors like Thread, CloudRadial, and Duo can co-develop automations that directly benefit their shared customers. For vendors, Automation Hub becomes a distribution and engagement channel — a way to reach customers and deliver integrated value across the MSP ecosystem.

Built for measurable impact

The Hub introduces a problem-solving discovery experience where MSPs can browse curated packages organized around specific operational challenges and instantly download them with just a few steps. MSPs can deploy at scale — mass-enabling automations across multiple clients with a single click, eliminating the need for scripting, coding, or one-off configurations.

Each automation is designed to deliver measurable impact by reducing technician workload, minimizing errors, and creating a more consistent experience across clients. 

Over time, Automation Hub will continue to evolve into a living library of community-created and vendor-validated automations, enabling every participant to play a role in advancing automation across the MSP industry.

“What sets Automation Hub apart is its combination of instant scalability, vendor collaboration, and AI-native design within a platform that is purpose-built for MSPs,” Schwartz said. “This is a turning point for the industry, as AI and collaboration start working hand in hand to simplify how service gets delivered.”

About Pia

Pia specializes in transforming the help desk experience for managed services providers (MSPs) with its AI-powered automation platform, Pia aiDesk. The platform leverages advanced technologies such as artificial intelligence, machine learning, and natural language processing to automate and streamline the most common help desk tickets, significantly increasing efficiency and reducing costs. To learn more about how MSPs can experience the future of help desk management with Pia aiDesk – where AI meets operational excellence, delivering consistency, scalability, and customer satisfaction across every interaction – visit https://pia.ai/.

Media Contact:
Christopher Joseph (CJ) Arlotta
CJ Media Solutions, LLC for Pia
cj@cjmediasolutionsllc.com
631-572-3079