TSP Advisory X Pia

How to Actually Realize the Benefits of Automation

Many Partners are hearing the constant barrage from the industry that “AI” is transforming everything and if you don’t embrace “AI” you will die. There is a FOMO being created — but is it reality?

Join MSP Industry Leaders James Davis of TSP Advisory and Nic Ferraro of Pia, for a candid discussion about what is actually happening in the MSP market today, what the most innovative partners are really doing, and how MSPs can start to realize the benefits of automation and other technology initiatives that drive real operational efficiencies.

Tuesday, March 31, 2026
1 PM PST | 3 PM CST | 4 PM EST | 9 PM UK | 10 PM EU | 7 AM AEDT
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Free 60-minute live session | Limited seats available

How to Actually Realise the Benefits of Automation

Many Partners are hearing the constant barrage from the industry that “AI” is transforming everything and if you don’t embrace “AI” you will die. There is a FOMO being created — but is it reality?

Join MSP Industry Leaders James Davis of TSP Advisory and Nic Ferraro of Pia, for a candid discussion about what is actually happening in the MSP market today, what the most innovative partners are really doing, and how MSPs can start to realize the benefits of automation and other technology initiatives that drive real operational efficiencies.

The conversation will focus on how MSPs can move beyond the noise surrounding AI and automation to understand where real value exists today, how leading partners are approaching automation initiatives, and what practical steps can be taken to begin driving meaningful operational improvements.

What you'll learn

  • Why automation hype is creating both opportunity and confusion for MSPs
  • What innovative MSP partners are actually doing to introduce automation successfully
  • Where automation initiatives are delivering measurable operational efficiencies today
  • How MSPs can begin realising automation benefits without overhauling their entire technology stack
  • Practical insights from both advisory and platform perspectives on driving automation adoption

Hear From Industry Experts

Nic-Ferraro-Profile
Nic Ferraro Chief Revenue Officer, Pia

Nic is a globally experienced leader in customer relations, product management, and commercial strategy, focused on driving growth. He has worked with major brands including Telstra, nbn, Alcatel, and O2 Telefonica across Australia, APAC, and Europe.

 

As a founding executive of Pia, Nic helped bring the platform to market to help MSPs modernise service delivery through automation. He works closely with MSP partners globally to improve operational efficiency, reduce service desk workload, and scale service delivery.

James Davis - Partner Guest Speaker
James Davis Chief Strategy Officer, TSP Advisory

James is the longest tenured Coach/Consultant/Advisor specializing in the Technology Services Industry in the APAC region.

 

Having been the first in the APAC region to be an operations consultant, opening the first MSP coaching firm, founding the Pax8 Academy and now being the first Fractional Chief Strategy Officer, he brings a unique level of experience and knowledge to help the industry elevate, owners to achieve better outcomes and develop the next generation of leaders.

TSP Advisory X Pia

Reserve Your Spot Today

Join James Davis from TSP Advisory and Nic Ferraro from Pia, for a practical conversation on what automation actually looks like inside modern MSP service desks — and how leading partners are cutting through the AI hype to drive real operational efficiency.

Together they’ll explore what innovative MSPs are doing today to introduce automation successfully, reduce service desk workload, and improve service delivery without overcomplicating their technology stack.

Cut through the hype. Drive real efficiency. Build a smarter service desk.

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