MSP Tool Sprawl Isn't the Problem.
Lack of Orchestration is.

As CEO of Pia, David Schwartz helps Managed Service Providers simplify operational complexity through orchestration and AI-driven automation. He works closely with MSP leaders to centralize fragmented tool stacks, eliminate manual work, and improve service delivery without costly rip-and-replace projects.
 
Prior to Pia, David co-founded Wireless Watchdogs and led its acquisition by Dataprise, later joining the executive team to drive M&A, integrations, and regional operations during rapid growth. Having scaled multi-location MSP environments and unified disparate systems firsthand, he brings a practical, operator’s perspective on reducing tool sprawl, protecting margins, and building more efficient service desks.

Thomas McCaffrey is an AI Automation Specialist at Pia, where he designs and deploys custom automations that help MSPs streamline service desk operations and get more value from the tools they already use. With over a decade of experience supporting MSPs at vendors including Datto and ThreatLocker, he brings a hands-on, technical perspective to reducing manual work and eliminating operational friction.
 
Known for his love of scripting, process optimization, and “working smarter, not harder,” Thomas focuses on turning fragmented workflows into efficient, scalable systems that improve ticket outcomes and free teams to focus on higher-value work.

Morgan has been part of the team at HaloPSA for 5 years. Starting off on the Support desk & then moved into the onboarding team, helping MSPs implement HaloPSA to fit their business needs/processes. Now Product Manager, Morgan is doing the same thing he has always been doing - helping MSPs get the most out of HaloPSA - just on a larger scale.